1) In what way does your media product use, develop or challenge forms and conventions of real media products

The music video that we decided to do, in some ways does go with the lyrics of the song, but it mostly represents young love. The idea that we had was unique and we felt that the walking towards each other of the male and female would symbolise their love for one another, the fact that they’re walking and then break into a run to get to each other in the end shows that there are clear feelings between them both. We researched many different music videos from the same artist and found some sort of connection between each song, however we didn’t come across a video that shows both the guy and the girl walking towards each other and expressing their feelings. This is when we came up with the idea, and thought it would go well with the lyrics also in some way stand out from the rest of the music videos that the artist has made. Moreover we felt that with the song being about love and representing young love, we should add more emotion and feelings into it. This is when we thought about the cards that where we wrote simple words from the lyrics of the song. The words written on card were the most important, that truly stand out and show the lyrics colours in a romantic way, therefore we felt it was a good idea to hold cards up at random intervals and going with the chorus of the song would make the idea of expressing feeling and emotions a better way of understanding the meaning behind the song. From doing research on other music videos we found that it was better to focus and get to the point of them both being in love. It doesn’t in anyway portray that however at the beginning of the video. We are to assume that the audience automatically knows that there is a shot of a young male and then of a young female, we let them come to their own conclusions of what will be happening next, as having shots of just a male and then moving onto a female could symbolise anything at all. For example it could be friendship. This was the main reason we decided to start the video off with a shot of the male, and then one of the female so that the audience listen to the lyrics of the song and make their own decision as to what will be happening from there. Overall the music video as a whole did have some good point and bad points, when comparing to other music videos we felt that there was lack of certain features in ours, however we are still pleased with the outcome. The temper trap was our chosen artist, and from researching and looking into the new songs that have been released shows us that most of the music has some sort of similarity between it. The band is actually a rock band; however it doesn’t display that in the music videos. The actual video for sweet disposition does have a band playing at the back; however this doesn’t necessarily symbolise them as being a rock band. At the beginning of the video there is the shot of the location, and then the name of the song displayed on the screen; this gives the audience the idea of the video being shot in almost romantic place which goes with the theme and genre of the song.