poster research

A common tendency in posters that are intended to promote singles or albums is that they are most often kept in continuity with the CD cover, but are not necessarily identical. From what we have seen from our research of posters and CD covers, some features that appear on the CD cover may not be on the poster, for example the explicit sign is not present on most posters if it is on the CD cover such as the Nas poster below, also Nas' name is not present in this poster, whereas it is on the alternate CD cover. If the picture on the poster and CD cover is not particularly focusing on the representation of the song, then the image is highly likely to change from the CD cover to the poster, so long as the audience can still immediately identify the poster with the CD cover, such as the temper trap poster below, which has the same effects, colour, text and is still a close-up of a persons face, then is can still be easily recognised with the CD cover.Also the poster is most often in a portrait form, this would also enable the poster to fit perfectly onto a magazine cover if it is promoting the song or album.

There are similarities and differences between these adverts, and are used as different tools for engaging in the audience. The "hero" poster, is primarily to look good and draw the readers awareness; adverts such as this would be most likely in a music magazine, or a poster that is sold to promote the tour. It looks good because it is dark and therefore attractive to the target audience, it shows the male on his own but in a powerful position, which would also attract fans of the artist or of the genre. Despite this, the poster does not have any dates, that may say when the artist is going on tour and where they are playing, which the temper trap does have on the advert. Also the temper trap poster has a website address at the bottom and sponsors of the website, band, or tour that they are promoting. The temper trap poster would most likely be used in a magazine, or a newspaper which may attract readers, and gain their interest. In the poster of the verve, which is promoting a new single release, differs in content further from the other posters, it not only contains the artist, song title,